- Consumer Knowledge Decades of experience in dealing with consumers.
- Sustainability Heritage Taking responsibility for sustainability: a track-record in addressing sustainability matters from early days.
- Entrepreneurial DNA An entrepreneurial platform providing freedom and patience – dedicated to long-term growth.
- Extensive Network An extensive high-caliber network of entrepreneurs, advisors and leaders, particularly in Europe and North America.
- Patient Capital A family business thinking in generations and therefore long-term orientation.
- Active Investor The aspiration to act as an active entrepreneurial partner.